Jumpstart, found at www.nikewomen.com/uk, attracted over 35,000 women in autumn 2003. Jumpstart offers women the chance to go online and choose a training plan to cater for their individual needs whether those are for a beginner or for someone who exercises regularly.

Women of all fitness levels can take advantage of three different 4 week training plans-running, cross training and a home based plan. The inspirational plans are designed to offer the best advice possible from leading experts and world famous athletes. Jane Wake, Nike's fitness expert and two of the finest athletes Great Britain has produced, Denise Lewis and Paula Radcliffe, have given their input and helped to design the expert training plans which require an element of dedication-there is no magic wand.

Jumpstart aims to educate women by combining elements which suit the individual and allow women to progress at their own pace. The usual excuses, such as forgetting your kit or not being able to afford a gym membership, do not apply.

As England's greatest distance runner, Paula Radcliffe says, '"I know I'm biased but I really do think running is one of the best forms of exercise out there. It's great for fitness levels, leaves you feeling invigorated and after getting into a regular rhythm will make you feel full of energy. I always train hard in the New Year as it is the way I mean to go on, but it is hard and you need to push yourself, and a bit of external advice always helps, and that is where Jumpstart comes in."

Denise Lewis, who is spearheading the cross-training element of Jumpstart, comprising gym and studio work and swimming to name but a few, states, "Everyone finds it hard to get going after Christmas-even me! Jumpstart offers us all a great opportunity to get going in the New Year.

It encompasses a variety of different fitness plans including my personal favourite, cross training. As it is offered online it means it's really flexible and allows you to decide when and where to work out; in other words, exercise is on your terms.

The variety of the fitness plans available offer enough choice to keep us all motivated, which undoubtedly is one of the keys to success."

To get you started, Nike has teamed up with Virgin Active to offer free day passes and an exclusive 2 for 1 gym membership for those people who sign up.

The Jumpstart site goes live from 1st January 2004.